‘Kickstarter’s’ First Move To Invade Europe

The global leader in crowdsourcing Kickstarter, has just announced that they are going to be setting up a base in the UK at the end of the month. Kickstarter a North American based company established back in 2009 has gone from strenght to strenght.

With many high profile campaigns from the likes of Tim Schafer’s phenomenal success with Double Fine, raising over $3.3 million and the OUYA video game console raising over $8.5 million, Kickstarter has been heralded a huge international success.

The idea of setting up a branch localised in the heart of the UK is clearly a well thought out idea. As it will allow the whole of Europe to participate in a more localised manner.

This allows a lot of developers across Europe to participate more within the Kickstarter branch of crowdsourcing. This is clearly a calculated move by the company to try and put their name on the European market, and win it over from other smaller companies currently operating in this zone.

The addition of a UK base will allow the company to put all the prices for local projects in Pounds Sterling (although foreign players will still see them in USD). It will also allow a more streamlined approach to international shipping, along with new options to allow campaign organisers to alter reward tiers for international backers.

Don’t worry that you may miss out on the wonderful creations us Brits put out, as all the listing will still be placed on the Kickstarter.com site, regardless of nationality.

It is an interesting move for the company to head over to Europe, it is a smart idea due to the growing amount of startups across Europe as a whole. With many indie studios based across europe it will no doubt help them get more of a foothold.

The new Kickstarter UK will start operation on October 31st. The full blog article can be found on the official Kickstarter blog here.