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PlayFab Launches Comprehensive Back-end Tools and Services for Games

Seattle-based company PlayFab, which is dedicated to providing services for building and managing online games, has just closed its $2.5 million seed round. PlayFab was originally under the name UberNet, and has previously been responsible for powering three different games into the Steam top ten. Its successful financing means that PlayFab’s services are now available for a diverse crowd of customers ranging from indie developers to AAA publishers.

PlayFab includes the following list of services:

  • Game Manager tools for live operations
  • Cross-platform player accounts
  • Server-validated, in-game purchases
  • Multiplayer game server hosting
  • Virtual goods management
  • Build management
  • Data storage
  • Matchmaking
  • Game server auto-scaling
  • Robust analytics (with optional export to business intelligence tools like Tableau)
  • Leaderboards and friends lists
  • In-game marketing
  • Push notifications.

Founder and CEO of PlayFab James Gwertzman maintains that “the game industry is going through a radical transformation, from packaged games to ‘games as a service,’ but so far this revolution has been led by technology-heavy companies focused more on monetization and acquisition than fun…we want them to be able to focus on fun, yet still be competitive in today’s market.”

PlayFab’s services are free for the first 1,000 DAU (Daily Active Users), and from then onward follow base pricing. What are your thoughts on PlayFab? Are you excited to have such a ‘fab’ service for online indie games?



A keen retrogamer who grew up playing classics like Prince of Persia, Aladdin, and Diddy Kong Racing, Katrina believes that digital games are not just fun, but a great way to learn. These days she enjoys studying Japanese language acquisition, and designing her own games.