Asymmetrical Horror ‘The Flock’ Counts Player Deaths Toward Permanent Ending

In a genuinely unique marketing tactic, developer Vogelsap revealed that their asymmetrical horror multiplayer title The Flock will be released in Q3 2015 for PC on Steam – but only for a very limited time. The game will be released with a population counter which will decrease with every in-game death; when the population hits zero, the game will never be purchasable again. Despite its limited lifespan, Vogelsap still hopes to tempt players with the drawcard of an exclusive and as-yet-unannounced ending, only available to players who have already purchased the game. After this finale, the game will go offline permanently, and will never be playable again.


We went hands-on with The Flock earlier this year at GDC, but this is the first time that the developers have revealed the game’s population limit. The Flock is set in a dystopian future, where the monstrous Flock are the world’s new dominant species. The game’s planned expiry tells the story of this race’s decline, ticking closer to a permanent ending with every death. “In opposition to other multiplayer games, we want The Flock‘s experience to inspire a sense of awe, to keep players eagerly anticipating what is coming next and to end with a memorable climax,” says Vogelsap’s creative director, Jeroen Van Hasselt.


It sounds like interested players will have to get in quick to experience The Flock in its entirety, so be sure to keep up with the game on Twitter or Facebook.

Hayley Elise has a finger in too many pies, but almost all of them are gaming related. She loves nothing more than good storytelling and compelling characters in games, but can sometimes be swayed by a simple concept with excellent execution. Feel free to reach out on Twitter!