In a genuinely unique marketing tactic, developer Vogelsap revealed that their asymmetrical horror multiplayer title The Flock will be released in Q3 2015 for PC on Steam – but only for a very limited time. The game will be released with a population counter which will decrease with every in-game death; when the population hits zero, the game will never be purchasable again. Despite its limited lifespan, Vogelsap still hopes to tempt players with the drawcard of an exclusive and as-yet-unannounced ending, only available to players who have already purchased the game. After this finale, the game will go offline permanently, and will never be playable again.
We went hands-on with The Flock earlier this year at GDC, but this is the first time that the developers have revealed the game’s population limit. The Flock is set in a dystopian future, where the monstrous Flock are the world’s new dominant species. The game’s planned expiry tells the story of this race’s decline, ticking closer to a permanent ending with every death. “In opposition to other multiplayer games, we want The Flock‘s experience to inspire a sense of awe, to keep players eagerly anticipating what is coming next and to end with a memorable climax,” says Vogelsap’s creative director, Jeroen Van Hasselt.